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Webinar

upgrading your employer brand with AI & ChatGPT.

April 11, 2024
10:00am- 11:00am

Presenters:

Adrian Mcdonagh
Co-founder at hireful.
Adrian founded hireful in 2005, ran his first workshop in 2009 and hasn’t been seen back at hireful HQ since. Seriously though, Adrian loves training almost as much as he loves working out how best to utilise recruitment websites like Indeed, Glassdoor and LinkedIn. Over the past 10 years, he’s trained over 10,000 HR professionals gathering insights and feedback that he’s repackaged as his own original ideas. He’d love to write a book on recruitment but struggles to write a daily update to his LinkedIn followers.

There are two key ways AI will change up Employer Brand:

AI will help us all to build a better Employer Brand. All the old excuses of not having enough time/no budget no longer count.

AI will make having a strong Employer Brand even more vital. In the very new future, do you really think the best candidates will be searching 1,000s of adverts on job boards?

No.

They will be asking a ChatGPT something like “show me INSERT JOB TITLE jobs from employers in INSERT LOCATION who offer a great work-life/balance”. The Chatbots will look for evidence, beyond what is written in your advert copy to confirm you really do offer a great work/life balance. Your employer brand content will want to be a large part of that conversation, convincing both the chatbot and the human jobseeker that you are the employer for them.

If you don’t have a strong and up-to-date Employer Brand you are limiting both the candidates you can attract today and in the future. Now is the time to build your Employer Brand.


Our co-founder, Adrian McDonagh spends most of his working day working with AI. He is either researching it, playing with it, or writing and delivering training about it.

In this session, he will show you how to:

- Research your Employee Value Proposition (EVP) to understand what you want your Employer Brand to say about you.

- Easily build a content strategy to launch and maintain your new Employer Brand.

- Configure ChatGPT to deliver consistently on-brand content for your careers site, job adverts, candidate communication, etc.

- Live demo of how to build and create an AI Chatbot to compliment your Employer Brand.

Bonus material: Attendees of this webinar will also receive a personalised Talent Attraction Healthcheck Report which will review aspects of their Employer Brand and offer them insights and advice on areas for improvement.

is this webinar for me?🤔

Here at hireful, we’re all about helping ‘everyday’ organisations compete with the top brands for talent. So if you’re an HR professional or in-house recruiter at a company with under 5000 staff, this webinar is made for you.

is this webinar for me?🤔

Here at hireful, we partner with lots of HR consultants, helping them to meet their clients’ recruitment needs. So, if you’re an HR consultant or work for a small HR consultancy, this webinar is made for you.

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