what is recruitment marketing?
Recruitment marketing is a process that uses marketing strategies and tools to create a talent pipeline of qualified candidates for an organisation.
Recruitment marketing efforts typically focus on three key areas:
- Branding: This involves creating a positive image of the organisation as an employer that will attract candidates.
- Outreach: Outreach is focused on identifying and targeting potential candidates through various channels, such as job boards, social media, and employee referral programs.
- Engagement: Engagement relates to creating a positive candidate experience that will encourage candidates to apply for open positions.
In recruitment marketing, the objective is to have a pool of skilled job candidates that an organisation can draw from when a position becomes available. By creating a strong recruitment marketing plan, companies can improve their chances of attracting high-quality candidates and filling open positions quickly.
what is the importance of recruitment marketing?
Recruitment marketing is important because it allows an organisation to proactively find and attract the best candidates for their open positions instead of waiting for applicants to come to them. It’s a way to build relationships with potential candidates and keep an organisation top-of-mind when they’re ready to make a career move.
how can recruitment marketing help an organisation?
Recruitment marketing can help an organisation in a few essential ways:
attract more qualified candidates
In today’s business world, the most qualified candidates are in high demand and can be difficult to attract. This is where recruitment marketing comes in.
By utilising targeted marketing techniques, organisations can reach out to potential candidates and position themselves better to attract the most qualified candidates.
engage candidates throughout the recruiting process
Recruitment marketing can help organisations keep candidates engaged throughout the recruiting process by providing updates and information about the role and the organisation. By providing candidates with information about the organisation and the opportunity, recruitment marketing can help candidates make informed decisions about whether to pursue a role with the organisation.
convert candidates into hires
Organisations are always looking for ways to improve their hiring process and increase their candidate-to-new hire conversion rate. Recruitment marketing can be a helpful tool in this process.
By using targeted marketing techniques, organisations can reach a larger pool of potential candidates and better identify those who are the best fit for the organisation. Additionally, recruitment marketing can help employers build a relationship with candidates throughout the process, which can lead to a higher conversion rate.
enhance employer branding
Organisations are under constant pressure to maintain a strong and recognisable brand. Recruitment marketing can be a great way to help with this.
By using recruitment marketing techniques, organisations can attract highly skilled candidates and improve their rate of employee retention. This helps an organisation improve its reputation as an employer and build a strong brand that is able to compete in today’s competitive marketplace.
reduce cost per hire
Organisations are always on the lookout for secrets to reduce recruitment costs. Using recruitment marketing, organisations target potential candidates through different channels, such as social media, job boards, and employee referral programs. By using these channels, organisations can reach a larger pool of candidates and identify the best fit for the open position.
In addition to targeting potential candidates, recruitment marketing can also help to engage and convert them into applicants. Once a candidate is engaged, they are more likely to apply for the open position. By using recruitment marketing techniques, organisations can reduce their cost per hire.
what to consider when creating a recruitment marketing strategy.
There are a few key things organisations should keep in mind to build a strong recruitment marketing strategy. They include:
Organisations should consider their target audience when marketing their organisation to top talent. This is to ensure they can effectively reach and engage with the individuals that they are looking to recruit.
There are several ways that organisations can go about doing this, but the most effective method is conducting market research. This might sound expensive and large organisations will spend a lot on this area. However, the availability of easy to access information on sites like LinkedIn.com allow you to conduct your own market research to show the amount of skilled professionals in a given area for either zero cost or a very low cost (if you have a LinkedIn premium account).
By doing a market analysis, recruiters can learn more about their target audience and even what they are looking for in a potential employer. Organisations can use this information to create more targeted and effective marketing materials.
the organisation’s values and culture
Recruiters should have a clear understanding of an organisation’s values and culture. This can help attract candidates who are a good fit for the organisation.
When candidates feel as though their values and ideal culture align with a particular organisation’s, they are more likely to be engaged and productive employees. According to a Glassdoor survey involving 5,000 respondents, more than 50% of the people surveyed disclosed that they felt that an organisation’s culture was more important than salary, as far as job satisfaction is concerned.
They are also more likely to stay with the organisation for the long haul, which can save the organisation money in the long run. Additionally, candidates who are a good fit for the organisation are more likely to be referrals for future top talent.
simplify your recruitment marketing processes with hireful’s ATS.
An applicant tracking system (ATS) is software that enables businesses to manage job applicants throughout the recruitment process.
If you’re searching for an ATS to streamline your recruitment marketing processes, look no further than hireful. Our industry-leading recruitment software is designed to simplify the recruitment process so that organisations can hire quality candidates quickly and easily.
Book a demo to learn more about our ATS and how it can help simplify your organisation’s recruitment marketing processes.