are you ready for recruitment success?

Recruitment is a really busy part of my role and one that I really enjoy. However, recruitment does come with its challenges, and in more recent times some vacancies may not receive the number of applications we had hoped for. I therefore signed up for the Advert Copy Module to see where improvements could be made to our adverts, to try and make them as appealing as possible to applicants, also for development and to ensure we are following best practice. During the advert copy module I have reviewed our current ad, looked at advert templates, learnt about best practice; the ideal length of the advert, the layout & language used, and how to write a good advert; what to include and what to avoid and also amended our own advert in line with the guidance. From what we have worked through so far it has highlighted some areas we can easily change within our own adverts to make them more appealing to potential applicants.

I signed up to the advert copy module as although I have done recruitment for a long time, have never really had any training. We have also been struggling with applicant numbers for some roles, so though the course may help with knowing how to write adverts more effectively to attract candidates. I have been able to update some of our advert templates to make them more attractive to applicants and relevant. Since changing our adverts we have had an increase in our applicants.

I initially signed up because I was keen to develop and improve the job ads at my company, which really read like a job description and I wanted to do a better job of selling the company and describing the role. From completing the advert copy module I have been able to completely redraft my job adverts and I'm using what I've learned to create a suite of job ads that I can have ready to go when I next recruit that role. Following the work I did with Ben to look at my job ads, I posted the ad we had been working on for a live vacancy. We had over 100 applications and shortlisted to 8 for interview. I've received so much positive feedback from the hiring manager and senior managers about the quality of the advert. I was also able to use the knowledge I'd learned from Ben to explain why the ad had been written in a particular way and was able to demonstrate the reasons why I'd made certain decisions (e.g. to change the job title to something more searchable). In short, the module with Ben was brilliant, and I would recommend it to everyone!

I found the sessions really useful and quite eye-opening in expanding my scope of how we hire and recruit as a company. A great success all round, so thank you for your time! i’ll definitely be taking a look into the report findings and further into our reporting data in hireful to identify those key areas we can use for better success, especially around our application completion success rates.