Presenters:
Caitlin has spent over four years in hireful’s marketing team, getting stuck into everything from recruitment software campaigns to social employer branding. She’s got a soft spot for social media strategy (the nerdy kind) and genuinely enjoys helping people show up online in a way that feels human—not corporate. Caitlin’s all about making personal branding feel doable, even for busy recruiters and HR pros, and is keen to help companies cut through the noise on platforms that candidates actually use (yes, even TikTok and Reddit).
Today’s candidates aren’t just searching for jobs—they’re scrolling, watching, and judging. If you want to catch their attention (and keep it), you need to combine the human voice of personal branding with a platform strategy that works beyond LinkedIn.
In this fun and practical session, we’ll explore:
- How recruiters and HR pros can build credible personal brands that attract talent
- Why your company’s presence on platforms like Instagram, TikTok, Reddit or even Spotify might matter more than you think.
- What types of content cut through the noise—from Q&As to job “trailers” and behind-the-scenes culture clips.
- Ways to get your hiring managers involved and create content with personality, not corporate buzzwords.
Whether you’re a one-person HR team or part of a growing talent function, you’ll leave with fresh ideas and easy wins to start showing up where your candidates actually are.
is this webinar for me?🤔
Here at hireful, we’re all about helping ‘everyday’ organisations compete with the top brands for talent. So if you’re an HR professional or in-house recruiter at a company with under 5000 staff, this webinar is made for you.
is this webinar for me?🤔
Here at hireful, we partner with lots of HR consultants, helping them to meet their clients’ recruitment needs. So, if you’re an HR consultant or work for a small HR consultancy, this webinar is made for you.
