On 5^th August, something rare and wonderful is happening: Adrian—the ever-helpful co-founder and webinar host extraordinaire—is handing over the mic. (Don’t worry, he’s fine. He just fancied a little holiday.) In his place? Caitlin, hireful’s very own Growth Marketing powerhouse, is stepping up to the virtual stage to run her first ever webinar.

And honestly? We’re all in safe hands.

Caitlin’s not exactly new to this. She’s been deep in the trenches of hireful’s marketing team for over four years, quietly shaping campaigns, crafting employer brand strategies, and getting a little too excited about social media analytics (her words, not ours). From geeking out over Instagram trends to debating the best time to post on TikTok, she’s made it her mission to help companies—and the people behind them—show up online in a way that feels, well, human.

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human, not corporate: a webinar worth watching.

In this fun, practical, and refreshingly jargon-free session, Caitlin’s bringing her A-game to the world of personal branding and social media strategy—specifically for recruiters and HR pros.

Because let’s face it: today’s candidates aren’t combing through careers pages. They’re scrolling, lurking, and quietly judging your company’s vibe based on that TikTok from last Thursday. If you want to grab(and keep) their attention, you’ve got to show up where they are—and with something worth watching.

Expect insights like:

How to build a credible, non-cringey personal brand that actually attracts talent.
Why platforms like Instagram, TikTok, Reddit, and even Spotify might be your secret hiring weapons.
The kinds of content that make candidates stop scrolling—from Q&A reels to job “trailers” and behind-the-scenes clips.
How to wrangle hiring managers into the spotlight (and make them look good doing it).

Whether you’re flying solo in HR or part of a bigger talent squad, you’ll leave this session with a head full of fresh ideas—and a to-do list that doesn’t require a ring light or influencer energy.

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when & where?

📅 Tuesday 5th August
🕙10:00am (UK time)
💻Click here to register

This is a one-day-only event, but something tells us Caitlin might be back behind the mic again. So, if you've ever wondered how to make employer branding feel less like a chore and more like a conversation—this is your sign to tune in.

Adrian, enjoy your holiday. Caitlin’s got this.

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